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| Facebook Ads Made Easy – Part 3: Audience, Placement and Budget |
| By Patty McNease, Director of Marketing for Homes.com |
In Part 2 of this series, Campaign Creation, you learned how to access your Ads Manager and select your campaign objective ("traffic"). You are now ready to set up your audience, select your ad placement, and determine your budget. Audience: According to the 2016 NAR Profile of Home Buyers and Sellers, the average homebuyer is between the ages of 32 (first-time buyer) and 52 years old (repeat buyer). You're probably wondering, "Why is this information useful?" This is the average age of homebuyers across the nation, and should be considered when selecting your target audience. When creating your ad campaigns on Facebook, choosing the proper audience will affect how well your campaign will perform. ...
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(TNS)—Sometimes, you just want to get away. You crave a little personal space—a place you can relax, work, get creative and make a mess without guilt. The best refuge might be waiting in your backyard. That special room may be a she shed.
